branding

Over the past eight years, I’ve had the privilege of steering Sendlane's branding journey through a dynamic period of transformation and growth. My role involved not just crafting a compelling brand identity from the ground up but also overseeing its evolution to stay aligned with our evolving market landscape. From reimagining our visual elements to refining our messaging and repositioning strategies, I guided the brand through multiple phases of change. Each step of the way, I ensured that our brand remained relevant, resonant, and reflective of our core values and mission. This comprehensive approach not only helped in maintaining a consistent brand voice but also in strengthening our market presence and deepening our connection with customers.