all thigs written, audio, and visual
content
From cookie companies to comic brands, I conducted over 15 one-on-one interviews with top customers to gather critical insights and data. Together with my team, we produced compelling written customer stories that highlighted our customer success after migrating to Sendlane. These case studies were leveraged across sales, email nurtures, and social media. This effort also laid the foundation for the customer ambassador program.
CUSTOMER INTERVIEWS
CREATIVE DIRECTION
ARTICLE CREATION
STRATEGIC ANGLES
Case Studies
At peak productivity, our team of five writers published 10 new articles each month, strategically focused on topical SEO. This effort drove the blog to attract over 7,000 unique users monthly, achieving a 65% engagement rate and an average session duration of over three minutes.
WRITER MANAGEMENT
ARTICLE CREATION
WRITING
SEO MANAGEMENT
The Sendlane Blog
Developed and launched the "eCommerce Academy," a comprehensive 3-part digital course designed to empower eCommerce marketers with actionable email, SMS, and review strategies. This extensive program includes over 35 meticulously crafted modules shot in 4k, each supplemented with downloadable checklists, quizzes, and resources to ensure practical application. The course served as both a retention resource for active customers as well as a nurture tactic attracting over 4,000 students and driving significant revenue.
COURSE OUTLINE
CONTENT DIRECTION
WRITING
VIDEO DIRECTION
BRAND DEVELOPMENT
eCommerce Academy
Developed Sendlane's weekly email newsletter, "The DTC Rundown," which quickly grew to a subscriber base of over 30,000. This newsletter not only became a key component of our content strategy but also achieved an impressive average click-through rate of 6.5%. Through its engaging and insightful content, the newsletter consistently served as a powerful lead generation tool.
CREATIVE DIRECTION
CONTENT DEVELOPMENT
WRITING
AUDIENCE SEGMENTATION
The DTC Rundown Newsletter
Conceptualized, created, produced, and hosted two engaging podcasts producing more than 40 episodes. These podcasts collectively garnered over 10,000 downloads and 25,000 views. My role encompassed every aspect of the podcasting process, from initial concept development and branding to final production, ensuring a high-quality and impactful listening experience that captivated listeners and expanded our reach.
CREATIVE DIRECTION
FULL STUDIO DESIGN & BUILD OUT
EDITING & HOSTING
BRANDING
DISTRIBUTION
LEAD FLOW
Podcasting
Designed, authored, and distributed the Sendlane internal team newsletter, "The Sendlane Scoop," with the objective of keeping our team well-informed about all company updates, marketing initiatives, and ways they could contribute. This newsletter was crafted to bridge communication gaps and foster a sense of unity by providing valuable insights and timely information.
CREATIVE DIRECTION
CONTENT CREATION
WRITING
DISTRIBUTION
The Sendlane Scoop Internal Newlsetter
Oversaw production of 15 high-quality eBooks and guides, crafted to deliver valuable insights and actionable strategies. These eBooks and guides attracted a significant volume of leads, effectively driving engagement and expanding our customer base. The combination of valuable content and strategic lead generation made these resources essential tools in our marketing arsenal.
WRITER MANAGEMENT
MANAGING EDITOR
TOP IDEATION
CREATIVE DIRECTION
DISTRIBUTION
LEAD FLOW
