demand, adoption, retention
product marketing
In my journey through product marketing, I’ve had the pleasure of diving deep into creating buyer personas that truly capture our audience's essence, building competitive matrixes to navigate the market landscape, and crafting product emails that spark engagement. I love weaving together compelling positioning and messaging that makes products shine, and I take pride in orchestrating product releases that make a splash. My approach blends strategic insight with hands-on creativity, ensuring products not only stand out but truly connect with our audience.
POSITIONING & MESSAGING
PRODUCT RELEASES
COMPETITIVE RESEARCH
BUYER PERSONA CREATION
ROUTINE PRODUCT UPDATE EMAILS