Creative saas marketing leader & brand architect

Hi there, I’m Caitlin!

Out of all the places on the web you could be… I’m glad you landed here.

JUST A LITTLE SOMETHING ABOUT ME

Picture this: an art lover meets a storytelling maven, shakes hands with a psychology nerd, and dances with a critical thinker who thrives on human connections. Voilà, that’s how I stumbled into my passion for marketing.

For the past 8 years, I’ve been on a wild ride—working diligently to help a company soar from $0 to $10 million, and it has been nothing short of a thrilling rollercoaster. The last 3 years have been especially exciting as we hit that sweet spot of product-market fit. I’ve got a flair for all things marketing and have dipped my toes into every corner of the pond, but my true loves are brand development, content & social strategy, event marketing, storytelling, and community building. My love affair with startups is deep-rooted because, let’s be real... tackling tough challenges with amazing people is an incredible experience. It’s the ultimate crash course on building a business and in my book, it’s where you master the art of diving into the nitty-gritty while also plotting those big-picture strategies from the top floor. I’ve been in the board room presenting on pipeline, revenue, and strategy, and I’ve been in the weeds building out our website, writing copy, loading up ad creative, and scheduling newsletters. I have always dove headfirst into my role with a blend of authenticity, kindness, and sheer passion, with the goal of developing strategies that not only supercharge brand and revenue but also forge real connections. My mission? To turn customers into die-hard fans—you know, the kind who binge-watch an entire series the moment it drops. I’ve built a seven-person marketing team from the ground up, and as a people person, my leadership is focused on empathy and collaboration, creating a vibrant, supportive team where everyone can thrive. After all, behind every impressive achievement is a dedicated team that worked together to reach the top.

my past projects

about those numbers

monumental metrics

280% INCREASE IN REVENUE OVER 12 MONTHS

120% SURGE IN INBOUND DEMO REQUESTS

315% EXPANSION IN PIPELINE

67% OF PIPELINE DRIVEN BY MARKETING

4X BLENDED ROI ACHIEVED

35% INCREASE IN ORGANIC TRAFFIC

30+ EVENT PARTICIPATION PER YEAR

300 PERSON COMPANY EVENT

what fuels my fire

my core beliefs

✔️ Great execution is the ultimate differentiator.

✔️ Test many things. Fail often. Stay grounded in the data.

✔️ Your brand is only as good as your ability to innovate and adapt.

✔️ Good strategy hinges on understanding your customers.

✔️ You’re only as good as the team you surround yourself with.


my experience

SENDLANE

2022 - CURRENT | HEAD OF MARKETING

Led the marketing team and developed a marketing strategy focused on expanding brand awareness, resulting in a 120% surge in inbound demo requests, a 305% expansion in the pipeline, and a 275% increase in revenue within a year.

2020 - 2022 | DIRECTOR OF BRAND & CONTENT MARKETING

Oversaw the content team and creative projects including website design, eBooks, blog articles, social media, ad creative and copy, landing pages, YouTube videos, and podcast episodes, enhancing overall brand presence.

2019 - 2020 | CONTENT & COMMUNITY MANAGER

Launched and hosted the Sendlane podcast, developed a successful digital course eCommerce Academy and Developed and executed 14 seasons of a virtual series, Commerce Roundtable.

2016 - 2019 | SOCIAL MEDIA & COMMUNITY MANAGER

Joined Sendlane as the first marketing hire, playing a crucial role in the company's early growth as employee #5.

HUTCHINSON DIGITAL

2016 - 2018 | BUSINESS OWNER

Provided customized marketing solutions for small businesses across various industries, including direct-to-consumer brands, real estate developers, estheticians, and mobile applications, and SaaS companies.

SWEET PIX

2016 - 2018 | SOCIAL MEDIA & CONTENT MARKETING MANAGER

Worked in a contract role to build social media, content strategy, and influencer programs from the ground up.

SHAFRAN REALTY GROUP

2013 - 2016 | MARKETING MANAGER

Executed high-impact marketing campaigns targeting affluent buyers resulting in an increase in luxury property sales.